Instagram x MTA
Creative Direction
Concept, Graphic Design, 3D Animation, Motion Design, Graphic Design, Art Direction, OOH.
Concept, Graphic Design, 3D Animation, Motion Design, Graphic Design, Art Direction, OOH.
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For the last NYC Subway Metrocard ever, Instagram partnered with MTA to bring the city's creatives to the forefront. Through limited edition Metrocards, OOH station take overs, and original video content, we built a full campaign that was launched across New York.
The goal was to promote and sponsor the unique talent of the city's creatives, such as
@NewYorkNico, @SubwayTakes, @Overheardnewyork.
@NewYorkNico, @SubwayTakes, @Overheardnewyork.
Project developped in-house at Meta.
